Evart Downtown Development Authority (DDA)/Main Street and community partners are taking a pro-active approach to planning for the future prosperity of Downtown Evart. Ongoing efforts are serving to heighten the appeal of the downtown as a place to work, visit, live, do business, and invest. A holistic approach to revitalization is sparking a new wave of activity and positioning Downtown Evart as a local and regional attraction, economic engine, and center for commerce. This Market Snapshot, commissioned by Michigan Main Street, a program of The Michigan Economic Development Corporation, summarizes local and regional demographic, lifestyle and retail data. The information provides a starting point for evaluating the market, identifying potential opportunities, and assessing Evart DDA/Main Street enhancement strategies; and for benchmarking and tracking changes in the market and possible implications for Downtown Evart.